What if I did not meet the plan one year?

Show the multi-year picture and what changed. One weaker year next to strong ones is normal.

Should I list CRM systems?

Yes. Most companies expect daily work in a CRM, and the name of the system helps with screening.

Is it fine to mention commission or bonuses?

Not in the resume. Keep compensation for the conversation with the recruiter.

Sales manager resume example

Sales resumes are the easiest to measure and the easiest to get wrong. This example shows plan achievement, deal sizes and client retention in a way a sales director can verify in one glance.

Use this example

Key skills

B2B salesKey account managementNegotiationsTendersMarket entrySales forecastingPipedriveSalesforceLinkedIn Sales NavigatorExcel

Sales Manager resume example in the Fox template

Writing tips

Show plan achievement every year

"112% of the annual plan in 2023, 125% in 2024" is the first thing a sales manager reader looks for.

Describe your market

B2B or B2C, the products, the average deal and the sales cycle tell whether your experience transfers to the new job.

Mention key accounts and new clients

Both growing existing clients and bringing new ones are valued; say which you did and how much.

Add awards and rankings

"Sales Manager of the Year" or "top 3 of 40 managers" is short and convincing.

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FoxFreeATS-friendly

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